Maria Alexandersson is heading the newly started Whole Grain Partnership in Sweden – FullkornsFrämjandet (www.fullkornsframjandet.se), a partnership with 20 partners from industry, academia, public food service, government and civil society organizations.

Maria has over 25 years industry experience in marketing, communication and product development from Orkla, Specsavers, Wolters Kluwer and Fria Bröd (leading Nordic brand in gluten-free bread). Maria has been heading marketing and product development teams and is experienced in consumer insights, packaging design, innovation, consumer marketing, B2B marketing, project management and communication. Maria holds a MS in Business Administration from the School of Business, Economics and Law at Gothenburg University.